Program Calender
1st Day (Opening): June 1st, Friday
09:00–17:00 Research and Big Data
Location: Koç University Istinye Campus
Classes:
Ayşe Hammas, Impact Partner-Ipsos
Market research, segmentation and targeting
Özlem Sönmezyalçın, Research Labs Managing Director-Ipsos
Neuro-marketing
Yüce Aksoy, R&D Analyst-BoomSonar
Social media and web monitoring and analysis
Kurt Gürel, Qualitative Research Executive-BoomSonar
Digital marketing research
Prof. Özgür Özlük, Director of Big Data Analytics Master’s Program-MEF University
Lecturer: The rise of big data and data science
2nd Day: June 8th, Friday
09:00–17:00 Introduction to Modern Marketing
Location: Koç University Istinye Campus
Classes:
Prof. Uğur Batı
The everchanging nature of marketing
Branding
Prof. Ayşegül Özsomer, Koç University
Brand positioning and value proposition, product and strategy
3rd Day: June 9th, Saturday
09:00–17:00 Introduction to Modern Marketing
Location: Koç University Istinye Campus
Classes:
Ezgi Akpınar PhD, Koç University
Social media in marketing
Brand language and content strategy in social media
Assoc. Prof. Berk Ataman, Koç University
Integrated marketing communications
Measurement of marketing activity
Panel: Türkiye’s branding report: Why does Türkiye fail to create brands?
4th Day: June 21st, Thursday
09:00-17:00 Digital Marketing and Social Media
Location: Koç University Istinye Campus
Classes:
Ercüment Büyükşener, Co-Founder-Hayal Academy
Introduction to digital marketing, digital strategy and tactics
Introduction to social media, SM strategy
Social media account management, dynamics, measurement
Berkant Kuru, Head of Biddable Media-Vivaki Türkiye
Social media ad management
Metin Tarakçı, CEO-Webhelp
Lecturer: CRM in a Digital World
5th Day: June 22nd, Friday
09:00-17:00 Digital Communication
Location: Koç University Istinye Campus
Classes:
Dr. Cem Çınlar, General Coordinator-Tick Tock Boom Digital PR & Marketing
Introduction to digital corporate communications
Leader communication in a digital world
Digital PR
Corporate blogs
Online reputation management and crisis management
Panel: Inter-departmental competition: Who are the real owners of social media channels?
6th Day: June 23rd, Saturday
09:00-17:00 Online Crisis Management-Workshop
Location: Koç University Istinye Campus
Classes:
Dr. Cem Çınlar, General Coordinator-Tick Tock Boom Digital PR & Marketing
Crisis management workshop
Panel: Pros and cons of influencer marketing
7th Day: June 28th, Thursday
09:00-17:00 Web Marketing
Location: Koç University Istinye Campus
Classes:
Mustafa Dalcı, Founder-Userspots, IoX Digital
UI, UX, customer experience and brand website
Serbay Arda Ayzit, Managing Director-Optdcom
Search engine optimization (SEO)
Search engine marketing, AdWords and web ads
Google Analytics
Öget Kantarcı, General Manager-eBay Türkiye & MENA
E-commerce marketing
8th Day: June 29th, Friday
09:00-17:00 Web Marketing
Location: Koç University Istinye Campus
Classes:
Erdem Günay, Managing Director/DataWise-Publicis One
A general look at digital advertising, ecosystem
Deniz Utku, Founder-Teknokrasi
Digital media planning process
Ad metrics and reporting
Advanced topics in digital advertising
9th Day: June 30th, Saturday
09:00-17:00 Digital Marketing Opportunities
Location: Koç University Istinye Campus
Classes:
Metin Serhat Atayeter, Mobile Product Lead-Google
Mobile marketing
Ahmet Kırtok, Founder-ListeList
Content marketing
Fırat Özak, Project Manager-BoomSocial
New opportunities in social media