There are many factors that determine the success of a brand. Today, the key to making success sustainable is having a well-planned and consistent marketing strategy. Marketing, due to it being an everchanging and evolving field, requires the professionals working in this area need to make a special effort to have a full command of its dynamics.

Starting off by looking at the foundations of marketing, branding and marketing communications for brands, the program lets its participants update their knowledge by touching on areas like The Everchanging Nature of Marketing, Social Media, Integrated Marketing, Digital Corporate Communications, Online Reputation and Online Crisis Management, Web Marketing, Digital Advertising, Content Marketing, Mobile Marketing, Research and Big Data. Created with strong know-how from academic and business experience, the program content aims to help marketing and communications professionals, who are the target audience of the program, carry their brands to the future.

Program Language:                                Turkish

Who can apply?

  • Marketing and communication professionals, product and brand managers
  • Senior executives interested in digital marketing
  • University graduates who want to pursue a career in marketing

Program Duration:                                 9 days (Thursdays, Fridays and Saturdays)

Class Hours:                                           From 9 a.m. to 5 p.m. everyday (Hours may change according to days.)

Program Start Date:                               June 1st, 2018

Program End Date:                                June 30th, 2018

Last Date for Applications:                    May 28th, 2018 (Applications are limited to quota availability.)

Tuition:                                                     12,000 TL + 18% VAT

Education materials, lunch, tea, coffee, snacks and certificate are included.


When more than 2 people from the same company join the program, we offer a 5% discount from the total cost of the program tuition,
and 10% for 3 and more participants from the same company,
also 10% discount for Marketing Türkiye members,
10% discount for Koç Group company employees,
and 10% discount for Koç University students/graduates.

Location: Koç University Istinye Campus

Free parking lot available on Koç University Istinye Campus.

Accommodation: Wishing participants may stay on Koç University Istinye Campus, based on room availability.