Koç University College of Administrative Sciences & Economics Instructor Semih Yalman delivers trainings on topics such as Perception Management, New Product Development, Unsuccess for Success and Integrated Marketing Communication in Koç University Executive Education Programs. Being the president of The Perceptionist Platform, Yalman gives board level consultancy to brands such as Doğuş, Hürriyet, İnci, FMV, Click Spring, and Berrocal. He owns columns in Campaign and Harvard Business Review Türkiye magazines. A former senior executive at companies such as Gillette, Boyner and Doğuş, Yalman initiated many social platforms. He took part in the perception development of local and foreign brands. Yalman represented Turkey at Ambrosetti, Clinton Initiative, and World Economic Forum. Prof.Yalman holds degrees from Harvard, Darden, Insead, Emerson and Hacettepe Universities. Yalman is the author of 9 books in research, philosophy, poem, and memoir genres on subjects such as perception, love, inner-consciousness , and he is the composer of 8 albums. As a keynote speaker Prof. Yalman speaks at universities as well as platforms such as TED on self actualization and perception. Semih Yalman also chairs a youth social responsibility support platform founded by himself called dreamstalk.