Professor Zeynep Gürhan Canlı Marketing

Professor Gürhan Canlı who is the academic director at Graduate School of Business, Koç University, teaches Consumer Behavior, Advertising and Promotion, Marketing Management, Corporate Social Responsibility, and Brand Management at both graduate level and Executive Education Programs. Her recent research focuses on brand relationships, brand extensions, co‐branding, corporate image, company crisis, corporate social responsibility, and consumer behaviour.

Prof. Canlı, after completing her undergraduate and graduate studies at Boğaziçi University, received her Marketing PhD from New York University in 1997. Besides holding a chair at Migros Marketing- Koç University since 2008, Prof. Canlı is concurrently the Academic Director at Graduate School of Business, Koç University, as well as being the Associate Dean of College of Administrative Sciences and Economics. Additionally, She is on the Editorial Review Boards of the Journal of Consumer Research, and Journal of Journal of Consumer Psychology. She is an area editor for the International Journal of Research in Marketing. A recent study published in Journal of Marketing cited her among the top 50 most prolific scholars in the leading marketing journals during 1982-2006 by adjusted publication rate. Her article, The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006), is cited as the most impressive publication of the year 2006 by Journal of Consumer Psychology.