CB Bhattacharya is a Visiting Professor at Koç University, from ESMT European School of Management and Technology in Berlin, Germany. He received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prior to his PhD, CB worked for three years as a Product Manager in Reckitt Benckiser plc.
His expertise is in the area of business strategy innovation aimed at increasing both business and social value, specifically how companies can use underleveraged "intangible assets" such as corporate identity and reputation, membership and brand communities, and corporate social responsibility to strengthen stakeholder relationships. Prof. Bhattacharya has published over 80 articles in leading journals and has over 8,500 citations per Google Scholar. He is co-author of the book Leveraging corporate responsibility: The stakeholder route to maximizing business and social value and co-editor of the book Global challenges in responsible business, both published by Cambridge University Press. He has served on the Editorial Review Boards of the Journal of Marketing, Corporate Reputation Review and Business Ethics Quarterly and served as Editor of special issues of many leading international publications such as California Management Review, Journal of Business Research and Journal of Public Policy and Marketing. Prof. Bhattacharya places 10th in the category Top 100 current researchers and 14th in the category Top 250 researchers - lifetime work in the Handelsblatt Business Administration Ranking (based on publications in A+ journals). He won the William Novelli best paper award at the Social Marketing Conference in 1997 and the 2001 Broderick Prize for Research Excellence at Boston University. He was also a finalist for the Aspen Institute’s Faculty Pioneer Award in 2007.