M. Berk Ataman is an Associate Professor of Marketing at Koç University Faculty of Economics and Administrative Sciences. Assoc. Prof. Ataman received his B.Sc. and M.Sc. degrees in Management Engineering from Istanbul Technical University and his Ph.D. from Tilburg University. He held research positions at Rotterdam School of Management, (Erasmus University, 2006-2013), Tilburg University (2002-2006), and Istanbul Technical University (1999-2002). Assoc. Prof. Ataman’s work has appeared in journals such as Journal of Marketing Research, Marketing Science, Journal of Product and Brand Management, and Social Indicators Research. He served on the Editorial Board of International Journal of Research in Marketing. At the same year Ataman received the 2008 Emerald/EFMD Outstanding Doctoral Research Award for his research on Managing Brands. He was granted an EUR fellowship and was invited to MSI’s Young Scholars programme in 2009. His work in Marketing Science is the recipient of the 2008 Citation of Excellence Award, 2009 ERIM Top Academic Article Award, 2017 ISMS Long-term Impact Award. His work was a finalist for 2008 John D.C. Little Award and 2015 Annual William F. O'Dell Award. Assoc. Prof. Ataman’s research focuses on developing quantitative models to support marketing decision making and seeks to help managers better understand how marketing affects performance specifically in the long run. Assoc. Prof. Ataman received a "participant-centered learning" certificate from Harvard Business School in 2017 and he continues to teach at undergraduate, graduate, MBA, Executive MBA and Executive Development Programs of Koç University.