Assist. Prof. Nükhet Harmancıoğlu Marketing

Nükhet Harmancıoğlu is an Assistant Professor of Marketing at the College of Administrative Sciences and Economics. Her major research areas are Intermediate Marketing Performance Metrics, Financial Outcomes of Marketing Decisions, The Design of Organizational Systems, The Innovation Process, and Externalization Through Product Alliances, Technology Outsourcing and Loosely Coupled Systems. The development of marketing and management models, the use of various types of data (quantitative results in the literature, primary and secondary data) and analysis through diverse qualitative and quantitative methodologies (narrative analysis, meta-analysis, path analytic methods and system dynamics modelling) are characteristic of her research approach. She has published in leading journals such as International Journal of Research in Marketing, Journal of Academy of Marketing Science, Journal of International Business Studies, Journal of Product Innovation Management.

Prior to joining Koç University, she worked as an Assistant Professor at Bilkent University, Ankara (2007-2008) and Suffolk University, Boston, MA (2006-2007). During the fall semester of 2008, she held a visiting position at the Marshall School of Business, the University of Southern California, Los Angeles, CA. She earned her PhD degree in Marketing from the Marketing and Supply Chain Management Department, Michigan State University in East Lansing, MI.

She has won a number of awards, including the 2005 Product Development Management Association Dissertation Proposal Competition, the 2006 Academy of Marketing Science Jane Fenyo Award. She has also raised external support for her research from institutions such as Marie Curie Program International Reintegration Grant, Product Development and Management Association, International Commerce Institute (Belgium)-Unilever and Institute for the Study of Business Markets.