Arek Melemetçi delivers courses on Strategic Marketing and New Trends in Marketing at Koç University Executive Education Programs. Arek is currently teaching Integrated Marketing Communication course at Graduate School of Business (GSB) at Koç University. As a founding partner of 100 Watts Consulting, Arek is a senior business executive with global marketing background. He has a proven track record of success in developing global and local brands, insightful, innovative plans to grow consumer-oriented businesses across a variety of markets. He managed businesses and teams in Turkey, Russia, Eastern Europe, USA, UK, Canada and Spain. Arek has worked as a senior business executive and a strategic leader for over 20 years in leading FMCG and F&B corporations - Procter & Gamble, Diageo and Ulker. His category experience spans across beauty care, oral care, paper and detergents as well as food & beverage.