About the Program

TURQUALITY® is the first and only state-funded brand-building program in the world that has the objective of creating 10 world brands in 10 years. In addition to its financial support, TURQUALITY® is designed not only for elevating the companies to the level of international benchmarks, but also creating strong brands that means more added-value and more market share. The program builds a bridge from the development of individuals and companies to the development of our country.

TURQUALITY® Executive Development Program started at Koç and Sabancı Universities in 5 May 2006. Bilkent University and Istanbul University joined to the program in 2014-2015 at the 12th TURQUALITY® Executive Development Program. The program goes on with 4 authorized universities. 

TURQUALITY® Executive Development Program is designed by Executive Education Departments of the universities in cooperation. The training program is designed in accordance with the needs of TURQUALITY® Program based on the syllabuses of Executive MBA Programs in that universities.

The program builds a bridge from the development of individuals and companies to the development of our country.
The focus of TURQUALITY® program is contributing to the branding targets of the companies in addition to increasing exportation. Developing a common management license amongst the assistant and senior executives of companies that will create brand conscious and awareness, contributing to building teams that will take the action and lead the projects within the companies’ market information, creating the synergy need for TURQUALITY® brand support platform, causing the participants to gain the information and ability they can apply to their own business process, developing a network amongst participants and companies, creating a ground for future cooperation, creating the international image of the companies within the program and advertising them are amongst the aims of the program.